Tuesday, February 28, 2012

How to Choose Your NPR Correspondent Name


One night while chatting w/ my friend Sara, who has a lovely blog about her Fulbright year in Mexico City at http://gringaescandalosa.blogspot.com/, she and I decided, for various and sundry reasons, that we should be NPR correspondents/hosts/commentators, but that our names were not up to the task. It suddenly occurred to me that we should create a way to come up w/ our own NPR correspondent names, and here we are. If you too have always wanted to be on-air at NPR, please read on, and feel free to share your new name in the comments.

1.      Is your name alliterative? If so, you’re done. Apply for the next opening you see at http://www.npr.org/about/careers/, and take your place next to the likes of Scott Simon, Louisa Lim, Korva Coleman, and Carl Kasell, amongst others.
1a. If you used a family name, would you have an alliterative name? I am in with Heather Hansen.  Say it out loud. You can absolutely hear how right, “I’m Heather Hansen for NPR,” sounds. It is much better than either my maiden or married names.
1b. Would changing the first letter of your last name work? Gary Wright becoming Gary Gright is a bit of a stretch. You should probably move on to the next rule if switching out letters would cause your name to be unpronounceable or awkward.

2.       Is your name spelled a little unusually or do you have a slightly different pronunciation of your name than others w/ the same spelling of your name? This rule is tricky because this has to be true, without being obnoxious. The spelling and pronunciation have to make sense, but just be a little uncommon. Liane Hansen, who is now retired, and Michele Norris are both good examples of this rule. If your name is pronounced Amy, but spelled Eighmiegh, you’ve gone a little (okay, a lot) too far.
2a. Can you create an alternate spelling or pronunciation of your name that fits the Liane/Michele guidelines?

3.       Can you turn your name into a punny product that could be sold in the NPR Shop? If you need examples, think the Susan Stam-Bag http://shop.npr.org/npr-gear/susan-stam-bag/or the Nina Totin-Bag http://shop.npr.org/bags-totes/the-nina-totin-bag/. Also, Sara and I think NPR is totally missing the boat on some products they could sell. How about a Lakshmi Singh-ing Bowl? A Scott Simon Says game? A Korva Coleman grill? A Neal Conan the Barbarian figure? The Marco Worm-farm (which would, of course, double as a “green gift” and as an addition to the “gifts for gardeners”)? The Ira Glass Cleaner (this should probably be a “green gift” as well)?

4.       Is your name Ira? If not, and nothing else listed works, you must change your name to Ira to give yourself that competitive edge when applying for a position with America’s finest news organization.